How to Use XR Emails to Build Deeper Connections With Your Audience

In today’s crowded digital landscape, cutting through the noise requires more than just catchy subject lines and flashy images. Extended Reality (XR) emails—which blend augmented reality (AR), virtual reality (VR), and 3D interactive elements—are transforming email marketing from a one-way communication tool into an immersive, engaging experience. When done right, XR emails don’t just capture attention—they build deeper, more meaningful connections with your audience.

Here’s how to leverage immersive email to create lasting engagement and foster stronger relationships with your subscribers.

Why XR Emails Work for Audience Connection

Traditional emails often struggle with low engagement rates because they feel static and impersonal. XR emails change that by:

• Making experiences interactive – Instead of just reading, recipients engage with content.
• Creating emotional impact – Immersive visuals and interactions evoke stronger responses.
• Encouraging participation – Users don’t just view; they interact, explore, and play.

A study by HubSpot found that interactive emails generate 73% higher click-through rates than static ones. When you incorporate XR elements, that engagement multiplies.

5 Ways XR Emails Build Deeper Connections

1. Let Customers “Try Before They Buy”

One of the biggest barriers to online shopping is the inability to touch, feel, or test products. XR emails solve this by embedding:

• 3D product previews (rotate, zoom, and examine items)
• Virtual try-ons (glasses, makeup, clothing)
• AR-powered demos (see how furniture fits in their space)

Example: A sunglasses brand used an XR email to let users virtually try on different frames. Customers who engaged with the AR feature had a 40% higher conversion rate than those who didn’t.

2. Gamify the Experience

People love games—they’re engaging, fun, and memorable. Adding gamified elements to emails boosts interaction and brand recall.

• Spin-to-win wheels (discounts, freebies)
• Scratch-off reveal cards (unlock exclusive content)
• Mini-quizzes or puzzles (reward participation)

Example: A travel agency used an XR email with an interactive “scratch-off map” where users revealed hidden travel deals. The campaign saw 3x more engagement than their standard emails.

3. Personalize with AI + XR

Static personalization (like using a first name) is outdated. XR emails take it further by:

• Adapting content in real-time (show different products based on past behavior)
• Embedding personalized video messages (AI-generated videos addressing the recipient by name)
• Dynamic 3D animations (change based on user preferences)

Example: A fitness brand sent an XR email with a personalized workout demo. The AI adjusted exercises based on the user’s fitness level, leading to a 50% increase in click-to-open rates.

4. Tell Stories with 360° Experiences

Instead of just describing a product or story, let users experience it.

• 360° virtual tours (hotels, real estate, event venues)
• Interactive timelines (scroll through a brand’s history)
• Choose-your-own-adventure emails (users pick their journey)

Example: A luxury resort used an XR email with a 360° beach tour. Recipients could “look around” the resort, leading to a 25% boost in bookings.

5. Create Shareable Moments

When an email is fun, interactive, or surprising, people share it. XR emails naturally encourage:

• Social sharing buttons (“Share your virtual try-on!”)
• User-generated content prompts (“Post your AR look and tag us!”)
• Viral-worthy interactions (unexpected animations, hidden Easter eggs)

Example: A cosmetics brand included an AR filter in their email, letting users “try on” makeup looks. The campaign went viral, with 1,000+ social shares in 24 hours.

What People Also Ask

Are XR emails compatible with all email clients?

Most modern email clients (Apple Mail, Gmail, Outlook) support basic interactive elements. For full AR/VR, users may need to open the email on a mobile device with a compatible browser.

How do I create an XR email without coding?

Platforms like Zakeke, ByondXR, and Taxi for Email offer drag-and-drop tools to build immersive emails without technical skills.

Do XR emails work for B2B marketing?

Absolutely! B2B brands use XR emails for:

• Interactive product demos
• 3D explainer videos
• Virtual event invitations

How do I measure XR email success?

Track:

• Interaction rates (how many played with AR/3D elements)
• Dwell time (how long users engaged)
• Conversions (did they buy, sign up, or share?)

Are XR emails expensive?

Costs vary. Simple 3D previews are affordable, while custom AR immersive web experiences require more investment. However, the higher engagement often justifies the cost.

Final Takeaway: XR Emails = Stronger Relationships

XR emails aren’t just a novelty—they’re a relationship-building tool. When users interact with your brand in a fun, immersive way, they remember you. They engage longer. They trust you more.

Start small: Test one interactive element (like a 3D product view) in your next campaign. Track results. Scale what works.

The future of email isn’t just about sending messages—it’s about creating experiences. And XR emails are leading the way.